A message from the founder:

I started this business to enhance children's health through fitness and nutrition. Starting from age six, I already played Soccer competitively as an attacker and goalkeeper for the next eight years, being predisposed to fitness at an early age. It later brought me to the gym in freshman high school to grow my knowledge about fitness, nutrition, and health wellness in order to understand what is healthy. Predominantly, I wanted to transition from an amateur to a professional at an early age. I did not take a break from improving, I skipped parties and events to be a trainer who advocates health and wellness to everyone. After all, I already knew from my childhood about how drugs, alcohol, and overconsumption can be a detriment to my health. That's when I realized that other kids need this type of influence so they too can understand how important their health is. It's more then just physical work, but also psychologically. While the health wellness industry is topping $1.5 trillion this year, there is not enough effort to educate children about the importance and—I emphasize this deeply—motivation. This is my contribution to help children keep moving and eat healthy by educating the right behaviors that will lead to physical autonomy and smart decision making for the rest of their life. Education starts with the children and it's important that they build a foundation strong enough for them to never worry about weight struggles like me. The most revealing fact that trainers will never tell you because it never came to their perception is this: the number one prevention in obesity starts from childhood. I wish our next generation the best of hard work and determination, because it's about time we lower our obesity rate in America.

- Ivan Koretskyy 11/4/21